SANTA CLARA, Calif., Oct. 2, 2023 /PRNewswire/ — Everyone warrants a beneficial Medicare program browsing knowledge. That is the guiding principle powering the formidable rebrand which eHealth, Inc. (Nasdaq: EHTH) (eHealth.com), a main on-line private health coverage marketplace, introduced these days. The corporation partnered with Minneapolis-centered agency Shinebox for function on its rebrand.
The firm partnered with Shinebox for a rebrand that is more than a uncomplicated update to the glimpse and truly feel of its web page. Driven by enter from Medicare beneficiaries who have been fed up with aggressive revenue pitches, the new model made by Shinebox and eHealth consists of a new logo and color palette, a additional intuitive omni-channel consumer knowledge, a new tone in shopper messaging, and new tv, direct mail, print, radio, and on the internet advertisements that will set eHealth apart in the minds of beneficiaries.
“We listened carefully to the individuals we provide, and each individual modify we’ve created in our rebranding system places them to start with,” said eHealth’s Chief Marketing Officer Michelle Barbeau. “We’re addressing the belief deficit between Medicare beneficiaries by embracing transparency, producing their best passions our very own and demonstrating them how effortless it can be to compare designs from prime insurers and come across the right match. Our new brand will make Medicare program schooling, range, and enrollment practical experience intuitive, and empowering. We want each and every beneficiary we provide this Once-a-year Enrollment Time period to wander absent self-assured they made an knowledgeable coverage choice.”
As aspect of the rebrand, eHealth is introducing a new enterprise spokeswoman, Eve, as the encounter of the company. To come across her, eHealth carried out additional than 170 auditions with authentic-time comments from seniors to see who they related with most effective. Eve will surface in tv adverts, internet marketing elements, and on eHealth’s consumer-facing internet site.
In one particular of the most immediate purposes of eHealth’s new tactic, the company performed a real-time consumer experiment with two groups of Medicare beneficiaries, inviting fifty percent to exploration and select a new Medicare well being approach for by themselves by eHealth, whilst the other 50 % used the common solutions of exploring on the web or contacting a non-eHealth agent or insurance policy organization. Performed numerous periods, the experiment was filmed and became a new Tv set campaign demonstrating that the true individuals – not actors – who utilized eHealth claimed currently being 25% a lot less stressed* than those people who did not use eHealth.
“I couldn’t be a lot more psyched to celebrate the start of the new eHealth brand these days and I want to congratulate the organization for spearheading an enjoyable new route to a improved Medicare prepare searching encounter for our customers,” said CEO Fran Soistman. “It marks the end result of a 12 months-extensive approach of introspection, listening and studying, and a incredible quantity of cooperative hard work. I’m self-assured that our new model will resonate and assistance us to greater provide the Medicare beneficiaries who appear to us for guidance, and make this Annual Enrollment Period of time a good results.”
Notes:
* Dependent on an eHealth research of 24 beneficiary individuals executed in June of 2023, utilizing eHealth providers proved to be roughly 25% fewer demanding for beneficiaries compared to choosing and enrolling in Medicare protection by starting with a favored research engine.
Ahead On the lookout Statements
This push release incorporates statements that are ahead-on the lookout statements inside of the that means of the federal securities laws. Forward-hunting statements generally relate to potential occasions or our long run economic or functioning functionality. Forward-on the lookout statements in this push launch include, but are not limited to, statements relating to: our marketing initiatives and envisioned constructive effects on our business and our expectations with regards to our future overall performance.
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About eHealth (NASDAQ: EHTH)
We’re Matchmakers. For around 25 decades, eHealth has aided thousands and thousands of People uncover the health care protection that suits their requirements at a value they can afford. Buyers can take a look at our health and fitness insurance coverage market at ehealth.com, or connect with us to converse with a certified insurance plan agent at 1-833-964-1202. As a major unbiased certified insurance company and advisor, eHealth presents entry to around 180 overall health insurers, together with national and regional providers.
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