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Gerrit Schick appointed new Running Director of Cherry Electronic Wellness GmbH

DGAP-Information: Cherry AG / Critical term(s): Miscellaneous/Staff
09.02.2022 / 14:00
The issuer is entirely accountable for the content of this announcement.

Cherry AG: Gerrit Schick appointed new Managing Director of Cherry Electronic Health and fitness GmbH

Gerrit Schick having on new position as Running Director of Cherry Electronic Health GmbH in Auerbach with influence from April 1, 2022

Continued advancement and strategic integration of Active Crucial GmbH, Theobroma Systems Structure und Consulting GmbH within the Digital Wellness organization device


Munich, February 9, 2022 – Gerrit Schick has been appointed Controlling Director of Cherry Electronic Wellness GmbH with effect from April 1, 2022.

“With the addition of Gerrit Schick we are bolstering our administration staff and so laying the foundation for the qualified strategic evolution of this organization unit, together with the recent acquisition of Lively Crucial and Theobroma,” mentioned Rolf Unterberger, CEO of Cherry AG. “Gerrit Schick is a regarded expert in the sector with intensive intercontinental management practical experience and we enormously look ahead to operating jointly with him.”

Gerrit Schick used above 25 years in a variety of administration positions, which include program manager and head of software package enhancement as perfectly as head of income for Philips in Germany and the United states. As Head of Health Informatics at Philips GmbH he was most just lately dependable for consolidating the IT remedies enterprise units in Germany, Austria, and Switzerland. Philips GmbH Market DACH is one particular of the largest and most financially rewarding subsidiaries of Royal Philips – a main service provider in the discipline of well being technological know-how.

“I am tremendously hunting ahead to using on this interesting obstacle at Cherry Digital Health and fitness and convinced of the immense company prospective that Cherry has in this very beautiful market place section,” explained Gerrit Schick. “With each other with the teams at Lively Important and Theobroma, we will support condition the digital long run of healthcare and also establish new programs for the higher-high-quality, slicing-edge merchandise portfolio that Cherry has to give.”

Through his perform at Philips, but also as Chairman of the Board of the Bundesverband Gesundheits-IT (bvitg e.V.), Gerrit Schick has built up a broad community of company suppliers and associates that will furthermore aid fortify the community perception of Cherry Electronic Well being going ahead. With the ST-1506 e-Overall health terminal and the PP-1516 PIN pad, Cherry has the strategic intention of quickly penetrating the German telematics infrastructure in the healthcare sector across all authorized consumer teams. From 2025 onwards, Cherry will be hunting to exploit its strategic likely with the current market launch of new program-primarily based solutions and purposes.

About Cherry

Cherry AG [ISIN: DE000A3CRRN9] is a globally functioning manufacturer of large-conclusion mechanical keyboard switches and laptop input products for applications in the fields of gaming, e-sports, place of work, marketplace, and health care. Due to the fact it was launched in 1953, Cherry has been synonymous with revolutionary, high-excellent merchandise created specifically to fulfill the several needs of its customers.

Cherry has its operational headquarters in Auerbach in the Higher Palatinate area of Bavaria and employs about 550 persons at creation amenities in Auerbach (Germany), Zhuhai (China), and Vienna (Austria) as nicely as in its numerous sales places of work in Auerbach, Paris, London, Kenosha (Usa), Taipei, and Hong Kong.

A lot more information and facts is readily available on the internet at:


Dr. Kai Holtmann
Trader Relations
Einsteinstraße 174, c/o Layout Workplaces Bogenhausen, 81677 Munich, Germany
Postal handle: Cherrystrasse 2, 91275 Auerbach, Germany
T +49 ()175-1971503
F +49 ()9643 20 61-900
E-mail: [email protected]

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